MAX ESTATES • Luxury Real Estate
How Max Estates Reduced CPL By 28%.
AdsLectic was honoured with the Best Multi-Channel Performance Marketing Campaign Award at the e4m Performance Marketing Awards 2025, recognising our ability to deliver integrated marketing strategies that combine creativity, technology and measurable business performance.
Industry
Luxury Real Estate
Campaign
Performance Marketing
Objective
Generate HNI & IJHNI Leads
Market
Delhi NCR
Building
Luxury Real Estate
Demand.
Max Estates is one of Delhi NCR’s leading luxury real estate developers, recognized for creating premium residential communities focused on design, sustainability and elevated urban living.
To support the launch of a new luxury residential project, Max Estates partnered with AdsLectic to generate investment-ready HNI and UHNI buyers through a performance-driven digital marketing campaign designed to improve lead quality while reducing acquisition costs.
Understanding the Real
Business Challenge.
Launching a premium real estate project required more than generating traffic. The campaign needed to reach genuine investment-ready buyers, improve lead quality and maximise every marketing investment while maintaining efficiency.
Reach Affluent Audiences
Reaching affluent 35–60 year old HNI and UHNI audiences without excessive media wastage.
Improve Lead Quality
Filtering genuine investment-ready buyers from investors, brokers and aspirational enquiries.
Scale Qualified Leads
Scaling qualified lead volume despite a relatively limited premium audience pool.
Reduce Acquisition Costs
Driving high-quality site visits while maintaining an efficient Cost Per Qualified Lead (CPQL).
Performance Marketing
To achieve the campaign objectives, AdsLectic developed a multi-channel performance marketing strategy combining audience intelligence, premium media placements and continuous optimisation.
Every campaign element was designed to attract investment-ready buyers, improve lead quality and maximise marketing efficiency.
Display
Advertising
Premium display campaigns developed to maximise visibility across high-quality digital inventory.
Native
Advertising
Contextual native advertising placements created to generate qualified website traffic and high-intent enquiries.
Audience
Segmentation
Advanced audience segmentation focused on HNIs, UHNIs, CXOs, Founders and enterprise decision-makers.
Premium Publisher
Inventory
Campaigns deployed across premium publisher networks to improve brand visibility among affluent audiences.
Creative
Optimisation
Continuous creative testing and optimisation improved engagement while maintaining premium brand positioning.
Performance
Monitoring
Real-time campaign optimisation, lead quality monitoring and budget refinement helped maximise overall campaign efficiency.